CLICK for Babies Knit 1 Hat Banner


knit 2

Learn about the Period of PURPLE Crying and Shaken Baby Syndrome. The goal of the CLICK for Babies campaign is to increase awareness through education!

SBS Prevention

Period of PURPLE Crying

Frustration with infant crying is the the number one thing that triggers a person to shake or harm a baby, so it is important for parents and caregivers to know what to expect from newborns. That way they can be prepared to handle this incredibly stressful and frustrating time.

All babies go through a normal period of increased crying in the first few months of life. This increased crying typically begins at about two weeks of age, peaks in the second month of life, and becomes less in the third or fourth month. Some infants cry more than others, and in some infants you may not even notice the increased amount of crying, but ALL infants do cry more during this period.

PURPLE Acronym

Learn more about normal infant crying Click Here

What is Shaken Baby Syndrome?

Shaken baby syndrome/abusive head trauma (SBS/AHT) is a term used to describe the collection of signs and symptoms resulting from violent shaking or shaking and impacting of the head of an infant or small child. In the United States, it is the leading cause of death in child abuse cases, and has been stated as a public health issue by the CDC.

Most often, shaking occurs when a parent becomes overwhelmed with frustration about inconsolable crying.

To learn more about SBS click here


knit 2

Share what you have learned! Consider telling new parents, grandparents, childcare providers, teenage babysitters, friends… Really tell anyone about CLICK for Babies, the Period of PURPLE Crying and Shaken Baby Syndrome.

Talking Points

The goal of CLICK for Babies is to start conversations - we’ve put together sets of talking points to help you talk to your friends, family, and anyone else in your community about the campaign, and about the Period of PURPLE Crying.

CLICK for Babies Talking Points

View and download talking points about CLICK for Babies. You can use these quick facts to help educate others about the goals of the campaign and how it works to raise awareness about infant abuse and normal infant crying.

View or Download

Period of PURPLE Crying Talking Points

View and download talking points about the Period of PURPLE Crying. Help us spread the word about normal infant crying and why it is important to share this knowledge with everyone in your community.

View or Download

Shaken Baby Syndrome Talking Points

View and download talking points, facts, and statistics about Shaken Baby Syndrome/Abusive Head Trauma (SBS/AHT). Join us in keeping all babies safe from harm - you can share these with your family, friends, and others to help make people in your community aware of how important it is to prevent infant abuse.

View or Download

Other Ways to Share


knit 2

Spread the word through the click of a mouse! Reach the most amount of people at one time by increasing awareness online.

Other Ways to Spread the Word:


Want to host an event for your local campaign? Use the CLICK for Babies flyer template. Add information about your event and print it out or share it on social media!

  Recruitment Flyers

Please only use these flyers for recruiting other volunteers and to announce your CLICK for Babies 2018 campaign events.

Locations near you

Media Tools

Social media is a powerful tool for spreading the word about preventing shaken baby syndrome and promoting increased awareness of normal infant crying (the #1 trigger to a shaking event). There are a number of ways to help spread the word about the CLICK for Babies campaign and our goal to raise awareness of the Period of PURPLE Crying that all babies go through.

We’ve provided tools for you to reach out to traditional media and engage social media

  Sample Facebook Messages

This month, I’m knitting purple colored baby caps to donate to [my local hospital] to help raise awareness about the Period of PURPLE Crying and to help prevent infant abuse. If you want to learn more about the CLICK for Babies campaign and how you can get involved (even if you don’t stitch!), check out their website:

  Sample Tweets

Do you know what #PURPLEcrying is? Learn more about normal infant crying and support the #CLICKforBabies campaign

Stitch a #PURPLE crying cap, raise awareness, save a life #CLICKforBabies

I’m donating #PURPLE caps to my local hospital to raise awareness about infant abuse for the #CLICKforBabies campaign


Pinterest is a great tool to share a variety of CLICK for Babies related materials such as knitting and crocheting patterns, news stories related to CLICK for Babies, and the prepared infographics described in the previous section. Visit for an example of Pinterest boards created for the CLICK for Babies campaign.


Have Questions or Comments?

Join The Discussion